#GrowWithMe

Through our 'Grow With Me' campaign, we aim to connect with our customers by tracking the planting and subsequent growth of the seeds that can be found in the back of book. However, the name is also symbolic of our main character, Ayana's, journey as she becomes more enthusiastic about nature and learns to be adventurous and bold. By encouraging our customers to track the growth of their seeds, we hope that this also helps them grow their love for nature and the outdoors.

 We would love to see how your seeds are progressing and for you to submit any photographs of their journey so make sure to tag us under the hashtag #GrowWithMe on Instagram and Facebook. These may also be posted on our website and our social media!